Fast & Furious fans could finally join the crew on the starting line in an immersive experience with shareable content.
To give Universal and their exhibitor partners around the world an interactive live experience that drove to cinema ticket purchase.
We gave fans the chance to race alongside Dom Toretto in an unforgettable high octane street race, and star in their own movie trailer.
Consumers were drawn to our slick hi-tech pod, took the wheel and acted for the camera with their content auto-rendered and delivered formatted for all social platforms.
To give Universal and their exhibitor partners around the world an interactive live experience that drove to cinema ticket purchase.
We gave fans the chance to race alongside Dom Toretto in an unforgettable high octane street race, and star in their own movie trailer.
Consumers were drawn to our slick hi-tech pod, took the wheel and acted for the camera with their content auto-rendered and delivered formatted for all social platforms.