In Cinema Placement

Drive to Concessions

Full script

Creative Trailer Spot

From concept to script to storyboard, we briefed filmmakers to create this bespoke 30s piece to introduce the new characters and boost popcorn sales.

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Brief

Our aim was to launch The Bad Guys effectively for cinema audiences while driving concession sales goals for exhibitors.

Idea

A bespoke 30-second trailer spot titled “Good / Bad Behaviour” to highlight the new characters’ quirky interpretations of ‘good’ and ‘bad’.

Execution

Collaborating closely with filmmakers, we crafted the trailer from concept to storyboard, ensuring it effectively introduced the characters and captured audience attention.

Our aim was to launch The Bad Guys effectively for cinema audiences while driving concession sales goals for exhibitors.

A bespoke 30-second trailer spot titled “Good / Bad Behaviour” to highlight the new characters’ quirky interpretations of ‘good’ and ‘bad’.

Collaborating closely with filmmakers, we crafted the trailer from concept to storyboard, ensuring it effectively introduced the characters and captured audience attention.

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