The Voice Integration

Prime-time US TV Viewing

Fully Custom Piece

Taking Control of The Voice

Our integrated Trolls piece trolled the American Voice as BroZone partied from the show’s control room.

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Brief

To reach a bigger audience, the US wanted to integrate the Trolls into another popular title.

Idea

The Trolls love to sing and dance, and with the introduction of a Boyband, The Voice was the perfect opportunity for them to steal the show.

Execution

From concept to storyboard, the Trolls dancing on the control keys took the attention away from host Carson and aired in the show during prime-time TV.

To reach a bigger audience, the US wanted to integrate the Trolls into another popular title.

The Trolls love to sing and dance, and with the introduction of a Boyband, The Voice was the perfect opportunity for them to steal the show.

From concept to storyboard, the Trolls dancing on the control keys took the attention away from host Carson and aired in the show during prime-time TV.

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