Slow Horses Series 3

3rd Time Unlucky

3.5M views

Large digital news coverage

What3words partnership

A high profile warning for London’s spies.

We lit up the Thames with a secret message to the secret service, setting the tone for the return of Gary Oldman’s hapless agency rejects.

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Brief

To announce the third outing with a newsworthy stunt that earned media attention while staying true to the scruffy, inept theme of the of the popular Apple TV+ series.

Idea

We developed the concept Third Time Unlucky and took aim at London’s espionage set, reminding agents that they are all just one mistake away from Slough House.

Execution

We launched our illuminated message on a creaky 26m barge, with a cryptic message in 3m high LED letters and posed for press shots outside the iconic secret service building.

BRIEF

To announce the third outing with a newsworthy stunt that earned media attention while staying true to the scruffy, inept theme of the of the popular Apple TV+ series.

IDEA

We developed the concept Third Time Unlucky and took aim at London’s espionage set, reminding agents that they are all just one mistake away from Slough House.

EXECUTION

We launched our illuminated message on a creaky 26m barge, with a cryptic message in 3m high LED letters and posed for press shots outside the iconic secret service building.

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