Live experience

Shareable UGC

Global roll out

Star in your own street race

Fast & Furious fans could finally join the crew on the starting line in an immersive experience with shareable content.

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Brief

To give Universal and their exhibitor partners around the world an interactive live experience that drove to cinema ticket purchase.

Idea

We gave fans the chance to race alongside Dom Toretto in an unforgettable high octane street race, and star in their own movie trailer.

Execution

Consumers were drawn to our slick hi-tech pod, took the wheel and acted for the camera with their content auto-rendered and delivered formatted for all social platforms.

Brief

To give Universal and their exhibitor partners around the world an interactive live experience that drove to cinema ticket purchase.

Idea

We gave fans the chance to race alongside Dom Toretto in an unforgettable high octane street race, and star in their own movie trailer.

Execution

Consumers were drawn to our slick hi-tech pod, took the wheel and acted for the camera with their content auto-rendered and delivered formatted for all social platforms.

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