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Minions: The Rise of Gru
An unexpected full length feature film with an unlikely star, streamed live on Facebook.
To cut through a Minions saturated world for their next movie we needed something totally fresh - that fans didn’t even know they needed to see.
Our spin-off feature film for a brand new character was a (slow) day in the life of Otto’s Pet Rock made for a chill 70s vibe screensaver.
Filmed in one 90-min shot on our Gru’s house set with wind, lighting, smoke and rain effects. Promoted just like a ‘real’ movie across owned channels.
To cut through a Minions saturated world for their next movie we needed something totally fresh - that fans didn’t even know they needed to see.
Our spin-off feature film for a brand new character was a (slow) day in the life of Otto’s Pet Rock made for a chill 70s vibe screensaver.
Filmed in one 90-min shot on our Gru’s house set with wind, lighting, smoke and rain effects. Promoted just like a ‘real’ movie across owned channels.
