2.5M Views

Manchester, Birmingham & London

6000+ serves over 3 days

Too Hot For January

On the gloomiest week of the year, we took a warming shot of decadent bliss to the nation with the Too Hot Chocolate truck tour.

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Brief

Create an engaging and shareable experience to brighten up the dullest week of January, promoting “Too Hot To Handle” leveraging influencer partnerships and with a highly instagramable experience.

Idea

We rolled out a melting hot chocolate van, serving up Instagrammable, over-the-top hot chocolate freak shakes! Love Island influencers and other celebs joined in for personalized, filmed experiences, ready to share their delicious fun with the world.

Execution

The Too Hot Chocolate truck toured Manchester, Birmingham, and London, serving over 6000 hot chocolate drinks in 3 days. Influencers created and shared content, generating 2.5M views and heating up the buzz around the show to a steamy new level!

BRIEF

Create an engaging and shareable experience to brighten up the dullest week of January, promoting “Too Hot To Handle” leveraging influencer partnerships and with a highly instagramable experience.

Idea

We rolled out a melting hot chocolate van, serving up Instagrammable, over-the-top hot chocolate freak shakes! Love Island influencers and other celebs joined in for personalized, filmed experiences, ready to share their delicious fun with the world.

Execution

The Too Hot Chocolate truck toured Manchester, Birmingham, and London, serving over 6000 hot chocolate drinks in 3 days. Influencers created and shared content, generating 2.5M views and heating up the buzz around the show to a steamy new level!

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