Tasked with promoting the third How to Train Your Dragon film, our goal was to immerse audiences in the experience of riding Toothless and exploring the hidden world.

Participants were fully immersed in a 360° flight experience. Life-sized Toothless models, accompanied by a projection light show, soundscape, and atmospheric wind machines, recreated the sensation of soaring with Toothless into the Hidden World.

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Using iPhone and green-screen technology, alongside real-world effects, we captured participants’ reactions in real-time. Their experience was then enhanced with special effects and seamlessly integrated into tier own personalised trailer.

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