Multi-location

Transit OOH

Premium Gifts

The unstoppable meets the uncatchable

Gearing up to the release of Netflix’s big summer movie we brought the action to the UK city streets with a multi-vehicle movie trailer chase.

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Brief

Create a high-impact, PR campaign to promote the high-octane film by generating buzz and excitement in key UK cities.

Idea

We showcased the Uncatchable Ryan Gosling vs. Unstoppable Chris Evans with an unignorable digital military truck playing the trailer with a stunt motorcycle entourage.

Execution

The convoy generated millions of opportunities to see through London, Birmingham, and Manchester, with those fast enough to catch it claiming exclusive merchandise

Create a high-impact, PR campaign to promote the high-octane film by generating buzz and excitement in key UK cities.

We showcased the Uncatchable Ryan Gosling vs. Unstoppable Chris Evans with an unignorable digital military truck playing the trailer with a stunt motorcycle entourage.

The convoy generated millions of opportunities to see through London, Birmingham, and Manchester, with those fast enough to catch it claiming exclusive merchandise

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