Netflix wanted us to create an experience that leveraged fan love to drive conversation by tackling taboo subjects in an authentic yet tongue-in-cheek way.

We developed an Instagram 'floriscope' filter to help fans discover the new characters and their own flower to continue their personal growth project at home.

Each city's pop-up featured work from local artists with makeup and wildflower seed gifts along with diverse vulva cupcakes to celebrate every body’s uniqueness.