12 Markets

Scripted Content

Prime Time TV Placement

He can talk to the animals

Robert Downey Jr’s Dolittle actually understands animals. So we let the man himself explain how.

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Brief

Engage audiences with a prime-time TV ad break disruptor leverageing Robert Downey Jr.’s portrayal of ‘Dolittle’.

Idea

With a touch of humor and scientific flair, Robert Downey Jr demonstrates exactly how animals have evolved complex social structures through language.

Execution

Our campaign rolled out across 12 markets, and aired during prime-time TV slots. This strategy not only educated viewers but also closely aligned with his character ‘Dolittle.’

Brief

Engage audiences with a prime-time TV ad break disruptor leverageing Robert Downey Jr.’s portrayal of ‘Dolittle’.

Idea

With a touch of humor and scientific flair, Robert Downey Jr demonstrates exactly how animals have evolved complex social structures through language.

Execution

Our campaign rolled out across 12 markets, and aired during prime-time TV slots. This strategy not only educated viewers but also closely aligned with his character ‘Dolittle.’

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